As part of its corporate social responsibility programme, Royal Commission in Jubail (RCJ), in collaboration with Royal Commission Hospital (RCH), held on Wednesday, June 16, 2010, a one-day Blood Donation campaign involving a number of Royal Commission officials, department directors and employees here.
The campaign which has been organized by the Public Relations Department and teamed-up with RC Health Services Department, has obtained strong response from RC staff, coming their way to RC Visitor Center where the noble event took place. At the start, blood donors will be received at a pre-arranged reception-like clinic and start filling out a pre-donation form which asks detailed questions about the donor’s health status to determine the suitability and quality of blood donation. Subsequently, blood testing, blood pressure reading and measuring weight will be done before directing the donor to blood donation area.
The Public Relations Department of Royal Commission in Jubail has prepared for the campaign through disseminating blood donation profile, incorporating its objectives and public address (PA) announcements before the said event by means of communication such as RC’s closed-circuit television (CCTV), informing staff via e-mails or even calling through their mobile phones.
“The noble act of donating blood will not only give a new life to many, but it will also heighten our awareness of our social responsibility by serving humanitarian and social needs of our communities,” one donor said.
Organizers of the said event commended the donors for giving their precious “gift of blood” and also expressed appreciation to Health Services Department staff for facilitating the donation procedures. It was also pointed out that such humanitarian action could be best demonstrated by donating blood which could help save lives of more than one patient, thus, demanded a continuous campaign of this noble deed in the future.