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RCY recently organized a training program entitled “The New media between honesty and clarity” at King Fahd civic center in MYAS in the presence of a large number  of journalists and Public Relations specialists in Yanbu. At the beginning, Mr. Hashem Shuail, Director of Manpower Development Department  at RYC gave a speech on the importance of the program practically  pointing that the program will concentrate on how to build a new media department within organizations. Mr. Salman Al-Rashed, Director of RC Public Relations extended thanks to all who contributed to organize and prepare for the workshop. He welcomed the participants and audience by saying that “ New media between honesty and clarity” program is targeting journalists, Media professionals who work in government communications sections and desire to activate communication with audience through modern media means. This program shall provide the participants with methods of electronic writing, the ability to address the targeted audience , how to communicate with social media, influence strategy, building of good images in mind and managing communication crises through electronic media platforms. The program that lasted for two days and prepared by the media expert Mr. Sayed Al-Gaafari also discussed how to deal with modern techniques and use them in administration and media perfectly and exclusively to achieve goals of organizations and individuals in government, commercial or non-profit sectors. The trainer also referred to horizons of new media in the age of internet since writing of news report becomes unlimited to  reporters or news channels. Everyone now has the ability to distribute news and information and pass it to others with the appropriate images or videos attachments. Dr. Alaa Nassif, chief executive officer of RCY distributed program’s certificates to participants.

 

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